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Writing for the Web: Writing Content
Learn how to create content for the Library website.
Avoid using "click here" or "here" as link text. Instead, use a brief but meaningful text link.
Link text should be descriptive, but clear and concise. For example, “Renew library materials” instead of “To renew, click here.”
Don’t make new program or product names into links by themselves, e.g. MultiSearch, instead – Search for articles and books – MultiSearch
Match links and page titles.
Use action phrases for action links, e.g. Reserve a group study room. Add a short description if people need it – or rewrite the link.
Use single nouns sparingly as links; longer, more descriptive links often work better.
Don't Repeat Headings in Links
Coordinate when you have multiple, similar links, The first word or phrase in a link should not be repeated in other links, e.g. Introduction to Library Resources for Business, Introduction to Library Resources for Mathematics – put common words as a heading.
Multiple links that point to the same page are an exception, in which case they should use the same link text
Don't Underline Text That is Not a Link
In print, headings are often underlined. Online, if text is underlined, people assume it is a link. So, do not underline text that is not a link.
Don't Use All Caps for Emphasis
Using all caps actually de-emphasises text by reducing shape contrast. Only use all caps for acronyms.
Use half of the word count of conventional writing.
Focus on content; does the content help the user achieve their goal?
Minimize the number of words in a sentence and sentences in a paragraph.