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Lansing Community College Library

Writing for the Web: Organizing Content

Learn how to create content for the Library website.

Organizing Content

Underline information or use all caps to make it stand out on the page.
True: 21 votes (42%)
False: 29 votes (58%)
Total Votes: 50
Put items in alphabetical order to make it easier for people to find what they are looking for.
True: 34 votes (68%)
False: 16 votes (32%)
Total Votes: 50


Think about the best way to organize items on a page. Alphabetical order only works if someone is looking for a known item and they use the same language as you do.

Put the most important items first.

Use numbered lists if appropriate.

Divide web content by:

  • Time or sequence
  • Format of material, e.g. ebooks
  • Task
  • People
  • Type of information
  • Questions people ask

Internal Structure

Help people see quickly if they need information on a page using the strategies below.

What Comes First

  • Begin with the conclusion – use the “Inverted Pyramid” approach.
  • Place the most important information first or a summary giving a sense of page content.

Break Up Ideas

  • Use one idea per paragraph.
  • Break information into paragraphs, rather than one large chunk of text.
  • On the web, a one sentence paragraph is okay.
  • Make the topic sentence of each paragraph descriptive of the rest of the paragraph. Keywords first – place keywords first in headings and subheadings, and links.

Use Lists and Tables

  • Lists and tables might be better than paragraphs.
  • Transform long paragraphs into concise bulleted or numbered lists when possible to facilitate scanning.

Effective Headings

Headings help readers navigate web pages and find the information they need.

What Good Headings Do

  • Get the reader interested
  • Give readers an overview of the content
  • Help readers scan the page and find what they want
  • Make content appear less dense
  • Help the writer organize material

Characteristics of Good Headings

  • Short and direct
  • Use keywords
  • Use powerful language