Writing for print is different than writing for the web because of how readers interact with content in each setting.
Use words that resonate with the reader or they may not find what they're looking for.
Avoid acronyms and library jargon, for example, instead of ILL, use Borrowing from other Libraries. If you use acronyms, define them the first time you use them, for example, Interlibrary Loan (ILL).
Redundancies are words or phrases you don’t need because you already said the same thing:
Focus on the user, not on the library. Talk to your site visitors. Use “I” and “you” for site visitors, “we” for the library and use an affirmative, active voice.
Use Meaningful Language
Don't Repeat Headings in Links
Don't Underline Text That is Not a Link
Don't Use All Caps for Emphasis