Use this online directory to locate basic company contact and organizational information.
Resources for contact, historical, financial, and operating information.
Step 1: Identify/Profile a Company
Consider checking several of these sources because they won’t necessarily include the same information; some may be a little more current.
Where to find company profiles:
Library Sources - Databases
ABI/Inform Collection - Scroll down to Company Organization box
*Information for privately-owned companies may be more challenging to find
Step 2: Find Current News and in-depth Articles
Articles published in leading business magazines and trade journals often provide insight into a company's operations, strategy and competition. Where to look for articles:
These Internet sites are devoted to business news and provide access to a lot of free content: Use the Search tool on each site.
Step 3: Visit the Company's Web Site
Company websites are valuable sources of information and well worth exploring. Public company sites will include links for investors, global responsibility, corporate information, governance, and similar descriptions.
Step 4: Examine the Company's Financials and Market Performance
Public companies issue annual and quarterly reports including income statements, balance sheets, and cash flow statements. Some sources for financial information allow it to be downloaded into a spreadsheet for analysis.
Where to find financial information:
Step 5: Locate a Company's Strategy
U.S. Public Companies usually state business strategies in PART I, Item 1. Business of Form 10-K (or annual report) filed with the Securities and Exchange Commission (SEC). The business overview in the 10-K includes a discussion of the company's strategy, products and services, operations, marketing, distribution, international business, suppliers and government regulation.
Where to find 10-Ks:
Step 6: Locate Investment Research Reports
Financial institutions (banks, investment firms) produce research reports, written by analysts, that discuss a company's health, future plans, and much more, for public companies.
Locate Analysts’ Reports:
Business Insights: Global
Step 7: Survey the Industry and Competition
Companies are affected by industry conditions. Industry reports can help to identify the top competitors as well.
Business Insights: Global Click the Industries link, scroll down to Plunkett Reports.