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Business Planning: Market Data

This guide provides basic resources for starting and growing a business.

Market Demographics

American Marketplace: Demongraphics and Spending Patterns
Call Number: e-book
American Generations: Who They are and How They Live
Call Number: e-book
Household Spending
Call Number: e-book
American Incomes; Demographics of Who Has Money
Call Number: e-book

Statistics

ProQuest Statistical Abstract of the United States This link opens in a new window
Statistics on social, political, and economic conditions in the United States. A snapshot of America and its people.

Business Statistics of the United States
Call Number: REF HC 101 .A13122
United States Census Bureau

Market Share

Market Share Reporter
Call Number: e-book & REF HF 5410 .M35

Consumer Prices

ACCRA Cost of Living Index
Call Number: REF HB 235 .U6 C58
Bureau of Labor Statistics - Consumer Price Index

Databases

DemographicsNow (Gale Business) This link opens in a new window
Access to current U.S. Census data. Includes information on businesses and non-profits. Includes market analysis, custom reports, and maps.
AtoZDatabases This link opens in a new window
Information on businesses, executives, and U.S. healthcare professionals. Includes data on residents and homeowners. Includes a job database. Access Tip: Also available at mel.org