Personas are "fictional depictions of the audiences you want to serve." (Aaron Schmidt). You can use personas to help focus on the tasks specific users must use your website to complete.
Website visitors are goal oriented. They visit websites to complete tasks, find information, and ask questions. Follow these steps to identify the essential messages for your webpages:
Adapted from Letting Go of the Words by Janice Redish
Think carefully about adding PDF and Word documents to your website. Follow these guidelines, when it's necessary to include a PDF or Word document: